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The role of corporeal (vs. craniofacial) infantile attributes in perceived cuteness of products

Abstract

What contributes to the perception of cuteness? Past research has identified a set of visual attributes that may contribute to cuteness perceptions of human and animal infants, but this research has emphasized craniofacial attributes (eye size, face size) to the relative exclusion of corporeal attributes (body roundness). The present research tests the relative of importance of these three visual attributes in a novel setting, that of cute consumer products. Across fivex studies (N = 894), independent manipulations reveal that body roundness has the greatest consistent impact on cuteness perceptions. These findings contribute to the theoretical understanding of cuteness, shed new light on the aesthetics of product design, and introduce a methodology for examining cuteness in inanimate objects both independent and interactive effects of predictors of perceived cuteness, and shed new light on the aesthetics of product design.

Type

Working Paper

Author(s)

Carolyn Keller, Neal Roese

Date Published

2021

Citations

Keller, Carolyn, and Neal Roese. 2021. The role of corporeal (vs. craniofacial) infantile attributes in perceived cuteness of products.

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