Which e-business is Right for Your Supply Chain?, Supply Chain Management Review
The Internet is revolutionizing the way companies conduct business. Or is it? We argue that the value of the internet for a firm is strongly dependent on the firm's industry and on the strategy it pursues. A survey of firms with an online presence displays wide disparities in performance. while Dell has succesfully used the internet to boost revenues and earnings, Amazon lost $585 million on revenues of $1.6 billion in 1999. Firms that fully exploit the revenue enhancements and cost reduction opportunities offered by the interent and optimally integrate e-business with existing channels are likely to be the big winners in the internet age.