Take Action
Research Details
Consumer Psychology, Annual Review of Psychology
Abstract
Theories of consumer psychology are becoming more complex, with greater attention to variables that preserve context richness, a more humanistic view of the consumer and an extension of the concept of message elaboration. Major areas of research include information processing and judgment, consumer response to advertising and other marketing stimuli and alternative approaches derived from postmodernism. Work on message elaboration has focused on issues such as availability of resources, individual differences and context effects. Issues related to processing output include attitude toward the ad, prediction of behavior, choice processes and satisfaction.
Type
Article
Author(s)
Alice M. Tybout, Nancy Artz
Date Published
1994
Citations
Tybout, Alice M., and Nancy Artz. 1994. Consumer Psychology. Annual Review of Psychology. 45(1): 131-169.