Take Action
Home | Faculty & Research Overview | Research
Research Details
Building Brands through Effective Advertising
Type
Book Chapter
Author(s)
Brian Sternthal, Angela Y. Lee
Date Published
2005
Citations
Sternthal, Brian, and Angela Y. Lee. 2005. Building Brands through Effective Advertising.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more