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Home | Faculty & Research Overview | Research

Research Details

Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

Type

Book

Author(s)

Philip Kotler, David Hessekiel, Nancy Lee

Date Published

2012

Citations

Kotler, Philip, David Hessekiel, and Nancy Lee. 2012. Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line. New York: John Wiley & Sons.

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