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Research Details
Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
Type
Book
Author(s)
Philip Kotler, David Hessekiel, Nancy Lee
Date Published
2012
Citations
Kotler, Philip, David Hessekiel, and Nancy Lee. 2012. Good Works! Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line. New York: John Wiley & Sons.
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