Journal Article

The Demographics of Newspaper Readership: Predictors and Patterns of US Consumption

Journal of Media Business Studies
Author(s)

Bobby Calder

Edward Malthouse

Date Published: 2006
Citations: Calder, Bobby, Edward Malthouse. 2006. The Demographics of Newspaper Readership: Predictors and Patterns of US Consumption. Journal of Media Business Studies. (1)1-18.
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