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Research Details
The Demographics of Newspaper Readership: Predictors and Patterns of US Consumption, Journal of Media Business Studies
Type
Article
Author(s)
Bobby Calder, Edward Malthouse
Date Published
2006
Citations
Calder, Bobby, and Edward Malthouse. 2006. The Demographics of Newspaper Readership: Predictors and Patterns of US Consumption. Journal of Media Business Studies. 3(1): 1-18.
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