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Research Details

The Demographics of Newspaper Readership: Predictors and Patterns of US Consumption, Journal of Media Business Studies

Type

Article

Author(s)

Bobby Calder, Edward Malthouse

Date Published

2006

Citations

Calder, Bobby, and Edward Malthouse. 2006. The Demographics of Newspaper Readership: Predictors and Patterns of US Consumption. Journal of Media Business Studies. 3(1): 1-18.

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