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Research Details
Naive Theories about Persuasion: Implications for Information Processing and Consumer Attitude Change, International Journal of Advertising Research
Type
Article
Author(s)
Brinol Pablo, Derek D. Rucker, Richard Petty
Date Published
2015
Citations
Pablo, Brinol, Derek D. Rucker, and Richard Petty. 2015. Naive Theories about Persuasion: Implications for Information Processing and Consumer Attitude Change. International Journal of Advertising Research. 34(1): 85-106.
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