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Is Deep Learning a Game Changer for Marketing Analytics?, MIT Sloan Management Review
Glen Urban, Artem Timoshenko, Paramveer Dhillon, John R. Hauser
Urban, Glen, Artem Timoshenko, Paramveer Dhillon, and John R. Hauser. 2019. Is Deep Learning a Game Changer for Marketing Analytics?. MIT Sloan Management Review. 62(2)
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