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Research Details
Rethinking Marketing: Sustainable Marketing Enterprise in Asia
Type
Book
Author(s)
Philip Kotler, Hermawan Kartjaya, HooiDen Hua, Sandra Liu
Date Published
2003
Citations
Kotler, Philip, Hermawan Kartjaya, HooiDen Hua, and Sandra Liu. 2003. Rethinking Marketing: Sustainable Marketing Enterprise in Asia.
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