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Research Details

Rethinking Marketing: Sustainable Marketing Enterprise in Asia

Type

Book

Author(s)

Philip Kotler, Hermawan Kartjaya, HooiDen Hua, Sandra Liu

Date Published

2003

Citations

Kotler, Philip, Hermawan Kartjaya, HooiDen Hua, and Sandra Liu. 2003. Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Prentice-Hall.

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