Home | Faculty & Research Overview | Research
Rethinking Marketing: Sustainable Marketing Enterprise in Asia
Philip Kotler, Hermawan Kartjaya, HooiDen Hua, Sandra Liu
Kotler, Philip, Hermawan Kartjaya, HooiDen Hua, and Sandra Liu. 2003. Rethinking Marketing: Sustainable Marketing Enterprise in Asia. Prentice-Hall.
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.