Research Details

Abstract

Marketing scholars have long been interested in understanding and promoting healthier eating among children. In this review, we identify key themes reflected in marketing research exploring children and food, focusing on papers published in the discipline’s leading journals over the past 30 years. We then highlight complementary research published by developmental psychology scholars on the same topic. In doing so, we discuss the unique contributions of both fields and the added benefits that will follow from encouraging interdisciplinary collaboration between scholars in marketing and developmental psychology. We end with concrete recommendations for marketing scholars that could yield both theoretical and practical findings, informing efforts to promote long-lasting health benefits for our youngest consumers.

Type

Working Paper

Author(s)

Michal Maimaran, Margaret Echelbarger

Date Published

2023

Citations

Maimaran, Michal, and Margaret Echelbarger. 2023. Encouraging Interdisciplinary Collaboration: A Recipe for Moving the Study of Children and Food Forward.