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Research Details
Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward, Journal of Association of Consumer Research
Abstract
Marketing scholars have long been interested in understanding and promoting healthier eating among children. In this article, we identify key themes reflected in marketing research exploring children, food, and healthy eating, focusing on papers published in the field’s leading journals over the past 30 years. We then discuss new opportunities to move the field forward by leveraging children’s sociality in both in-person and online spaces. We end by proposing a re- search agenda that is responsive to children’s changing social environments.
Type
Article
Author(s)
Michal Maimaran, Margaret Echelbarger
Date Published
2023
Citations
Maimaran, Michal, and Margaret Echelbarger. 2023. Leveraging the Social World: A Recipe for Moving the Study of Children and Food Forward. Journal of Association of Consumer Research.(2)