Take Action

Home | Faculty & Research Overview | Research

Research Details

From Extreme to Mainstream: How Social Norms Unravel

Abstract

Social norms, usually persistent, can unravel quickly when new public information arrives, such as a surprising election outcome. In our model of strategic communication, senders state their opinion but they can lie to pander to the popular view; receivers thus make less inference about such senders. We test the model's predictions with two experiments. On the sender's side, we show via revealed preference that Donald Trump's rise in popularity and eventual victory increased individuals' willingness to publicly express xenophobic views. On the receiver's side, we show that individuals are judged less negatively if they expressed a xenophobic view in an environment where the view is popular.

Type

Working Paper

Author(s)

Georgy Egorov

Date Published

2017

Citations

Egorov, Georgy. 2017. From Extreme to Mainstream: How Social Norms Unravel.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action