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Research Details
The Role Played by the Broadening of the Marketing Movement in the History of Marketing, Journal of Public Policy and Marketing
Abstract
Describes and chronologically orders the events in the broadening of marketing debate
Type
Article
Author(s)
Date Published
2005
Citations
Kotler, Philip. 2005. The Role Played by the Broadening of the Marketing Movement in the History of Marketing. Journal of Public Policy and Marketing.(1): 114-116.
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