Take Action

Home | Faculty & Research Overview | Research

Research Details

The Role Played by the Broadening of the Marketing Movement in the History of Marketing, Journal of Public Policy and Marketing

Abstract

Describes and chronologically orders the events in the broadening of marketing debate

Type

Article

Author(s)

Philip Kotler

Date Published

2005

Citations

Kotler, Philip. 2005. The Role Played by the Broadening of the Marketing Movement in the History of Marketing. Journal of Public Policy and Marketing. 24(1): 114-116.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action