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Research Details
KWS (B): In Full Bloom - Independence and Continuity
Abstract
KWS SAAT AG (KWS) was a leader in sugar beet, corn and cereal seed breeding, operating in 70 countries, employing over 2,700 people and reporting revenues of $724 million in FY 2006/07. It had traveled far from its founding in eastern Germany by two friends in 1856. Through the years, the two families operated the business together and moved through successive generations of hands-on management. The company prided itself on its scientific and innovative prowess. Staying on the cutting edge of the seed breeding business required a consistent and dedicated approach to research. Any short-term curtailment of investment in developing seed varieties that responded to customers
Type
Case
Author(s)
John L. Ward, Joachim Schwass, Colleen Lief
Date Published
2008
Citations
Ward, John L., Joachim Schwass, and Colleen Lief. 2008. KWS (B): In Full Bloom - Independence and Continuity.