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Research Details

The Mere Exposure Effect: Is It A Mere Case of Misattribution?, Advances in Consumer Research

Abstract

Discusses the mere exposure effect in the light of a research on implicit memory in consumer research. Experiments on the misattribution explanation of the mere exposure effect against an uncertainty reduction explanation.

Type

Article

Author(s)

Angela Y. Lee

Date Published

1994

Citations

Lee, Y. Angela. 1994. The Mere Exposure Effect: Is It A Mere Case of Misattribution?. Advances in Consumer Research. 21: 270-275.

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