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The Mere Exposure Effect: Is It A Mere Case of Misattribution?, Advances in Consumer Research
Abstract
Discusses the mere exposure effect in the light of a research on implicit memory in consumer research. Experiments on the misattribution explanation of the mere exposure effect against an uncertainty reduction explanation.
Type
Article
Author(s)
Date Published
1994
Citations
Lee, Y. Angela. 1994. The Mere Exposure Effect: Is It A Mere Case of Misattribution?. Advances in Consumer Research. 21: 270-275.
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