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Research Details

Issues in the estimation and application of latent structure models of choice, Marketing Letters

Type

Article

Author(s)

Ulf Bockenholt, MelindaSmithde Borrero, Ham Bozdogan, Wayne DeSarbo, William Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, Michael Zenor

Date Published

1994

Citations

Bockenholt, Ulf, MelindaSmithde Borrero, Ham Bozdogan, Wayne DeSarbo, William Dillon, Sunil Gupta, Wagner Kamakura, Ajith Kumar, Venkatram Ramaswamy, and Michael Zenor. 1994. Issues in the estimation and application of latent structure models of choice. Marketing Letters. 5: 323-334.

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