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Research Details

Why Alexa Is Amazon’s Secret Weapon, Fortune

Abstract

Argues that Amazon will use Alexa as a Trojan horse to enter into the home electronics and home automation markets.

Type

Article

Author(s)

Mohanbir Sawhney

Date Published

2017

Citations

Sawhney, Mohanbir. 2017. Why Alexa Is Amazon’s Secret Weapon. Fortune.

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