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Research Details

Some New Methods for an Old Problem: Modeling preference changes and competitive market structures in the pre-test market data, Journal of Marketing Research

Type

Article

Author(s)

Ulf Bockenholt, William Dillon

Date Published

1997

Citations

Bockenholt, Ulf, and William Dillon. 1997. Some New Methods for an Old Problem: Modeling preference changes and competitive market structures in the pre-test market data. Journal of Marketing Research. 34: 130-142.

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