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Research Details
Putting Products Into Services, Harvard Business Press
Abstract
Products are the key to increasing margins for a services business — but only when they are managed the right way. Here’s how services companies can chart their course to nonlinear revenue growth by developing and monetizing products within a services business.
Type
Article
Author(s)
Date Published
2016
Citations
Sawhney, Mohanbir. 2016. Putting Products Into Services. Harvard Business Press.
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