Home | Faculty & Research Overview | Research
Let the Response Fit the Scandal, Harvard Business Review
This paper is written for a managerial audience. It outlines and illustrates a four step approach for effective scandal management. The approach emphasizes tailoring both the strategic and tactical responses to scandal to characteristics of the scandal.
Alice M. Tybout, Michelle L. Roehm
Tybout, Alice M., and Michelle L. Roehm. 2009. Let the Response Fit the Scandal. Harvard Business Review.: 82-88.
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.