Take Action
Home | Faculty & Research Overview | Research
Research Details
Let the Response Fit the Scandal, Harvard Business Review
Abstract
This paper is written for a managerial audience. It outlines and illustrates a four step approach for effective scandal management. The approach emphasizes tailoring both the strategic and tactical responses to scandal to characteristics of the scandal.
Type
Article
Author(s)
Alice M. Tybout, Michelle L. Roehm
Date Published
2009
Citations
Tybout, Alice M., and Michelle L. Roehm. 2009. Let the Response Fit the Scandal. Harvard Business Review.: 82-88.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more