Let the Response Fit the Scandal, Harvard Business Review
This paper is written for a managerial audience. It outlines and illustrates a four step approach for effective scandal management. The approach emphasizes tailoring both the strategic and tactical responses to scandal to characteristics of the scandal.
Alice M. Tybout, Michelle L. Roehm
Tybout, M. Alice, and Michelle L. Roehm. 2009. Let the Response Fit the Scandal. Harvard Business Review.: 82-88.