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Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods, Journal of Consumer Psychology
Philip Mazzoco, Derek D. Rucker, Adam D. Galinsky, Eric T. Anderson
Mazzoco, Philip, Derek D. Rucker, Adam D. Galinsky, and Eric T. Anderson. 2012. Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology. 22: 520-528.
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