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Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language, Journal of Marketing Research
Matthew Rocklage, Sharlene He, Derek D. Rucker, Loran Nordgren
Rocklage, Matthew, Sharlene He, Derek D. Rucker, and Loran Nordgren. 2023. Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language. Journal of Marketing Research.
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