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Research Details
Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language, Journal of Marketing Research
Type
Article
Author(s)
Matthew Rocklage, Sharlene He, Derek D. Rucker, Loran Nordgren
Date Published
2023
Citations
Rocklage, Matthew, Sharlene He, Derek D. Rucker, and Loran Nordgren. 2023. Beyond Sentiment: The Value and Measurement of Consumer Certainty in Language. Journal of Marketing Research.
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