Take Action

Home | Faculty & Research Overview | Research

Research Details

Chicago Cubs: Optimizing Ticket Prices

Abstract

Chase Carpenter, director of strategy and analytics for the Chicago Cubs professional baseball team, was already thinking about the next season. Even as the Cubs were having success on the field, Chase knew it was time to start planning the pricing strategy for the coming year. He wanted to use his background in analytics to develop an algorithm that would enable the team to sell out every game at the profit-maximizing price.

Type

Case

Author(s)

Kevin McTigue

Date Published

08/17/2021

Discipline

Marketing

Key Concepts

Marketing strategy, marketing analytics

Citations

McTigue, Kevin. Chicago Cubs: Optimizing Ticket Prices. Case 5-321-505.

KELLOGG INSIGHT

Explore leading research and ideas

Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more

COURSE CATALOG

Review Courses & Schedules

Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE

DEGREE PROGRAMS

Discover the path to your goals

Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more

Take Action