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Research Details

Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr., Journal of Business-to-Business Marketing

Type

Article

Author(s)

James A. Narus, James Anderson

Date Published

1998

Citations

Narus, A. James, and James Anderson. 1998. Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr.. Journal of Business-to-Business Marketing. 5(1/2): 99-102.

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