Home | Faculty & Research Overview | Research
Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship, Journal of Retailing
Lakshman Krishnamurthi, Purushottam Papatla
Krishnamurthi, Lakshman, and Purushottam Papatla. 2003. Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship. Journal of Retailing. 79(2): 121-135.
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.