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Research Details
Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship, Journal of Retailing
Type
Article
Author(s)
Lakshman Krishnamurthi, Purushottam Papatla
Date Published
2003
Citations
Krishnamurthi, Lakshman, and Purushottam Papatla. 2003. Accounting for Heterogeneity and Dynamics in the Loyalty: Price Sensitivity Relationship. Journal of Retailing. 79(2): 121-135.
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