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SHORT WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Florian Zettelmeyer, Brett Gordon, Dan Chapsky, Neha Bhargava
Zettelmeyer, Florian, Brett Gordon, Dan Chapsky, and Neha Bhargava. 2016. SHORT WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.
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