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Research Details
SHORT WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook
Type
Working Paper
Author(s)
Florian Zettelmeyer, Brett Gordon, Dan Chapsky, Neha Bhargava
Date Published
2016
Citations
Zettelmeyer, Florian, Brett Gordon, Dan Chapsky, and Neha Bhargava. 2016. SHORT WHITE PAPER: A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.
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