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Research Details

The Fat Firm

Abstract

Using a fresh mix of talented cartooning and seasoned management, marketing, and learning expertise, The Fat Firm reveals the inner workings of real companies. It illustrates a host of situations in which people, cultures, and processes allow excess, waste, and inefficiency-in other words, fat-to creep into a firm and weaken its competitive edge. Most important, the book offers innovative advice on how firms can slim down and stay successful over the long haul.

Type

Book

Author(s)

Andris Zoltners, Prabhakant Sinha, Stuart J. Murphy

Date Published

1997

Citations

Zoltners, Andris, Prabhakant Sinha, and Stuart J. Murphy. 1997. The Fat Firm. New York, NY: McGraw Hill.

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