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Research Details
The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation, Marketing Letters
Type
Article
Author(s)
Nancy Artz, Alice M. Tybout
Date Published
1999
Citations
Artz, Nancy, and Alice M. Tybout. 1999. The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation. Marketing Letters.(1): 51-63.
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