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Research Details

The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation, Marketing Letters

Type

Article

Author(s)

Nancy Artz, Alice M. Tybout

Date Published

1999

Citations

Artz, Nancy, and Alice M. Tybout. 1999. The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation. Marketing Letters. 10(1): 51-63.

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