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Research Details

Resistance to Persuasion: An Attitude Strength Perspective

Type

Book Chapter

Author(s)

Richard E. Petty, Zakary Tormala, Derek D. Rucker

Date Published

2004

Citations

Petty, Richard E., Zakary Tormala, and Derek D. Rucker. 2004. Resistance to Persuasion: An Attitude Strength Perspective.

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