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Research Details
Digital Meets Physical Product Sampling: A Field Study of Augmented Reality in Offline Retail.
Type
Working Paper
Author(s)
Chandukala Sandeep, Srinivas Karempudi Reddy, Yong Chin YC Tan
Date Published
2022
Citations
Sandeep, Chandukala, Srinivas Karempudi Reddy, and Yong Chin YC Tan. 2022. Digital Meets Physical Product Sampling: A Field Study of Augmented Reality in Offline Retail..
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