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The Communal Consumer: Longitudinal Evidence for the Distinction Between Nurturing and Affiliative Motive, Journal of the Association of Consumer Research
Christopher Cannon, Derek D. Rucker
Cannon, Christopher, and Derek D. Rucker. 2020. The Communal Consumer: Longitudinal Evidence for the Distinction Between Nurturing and Affiliative Motive. Journal of the Association of Consumer Research. 5(3)
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