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Keeping Up Appearances: Reputation Threat and Prosocial Responses to Social Movement Boycotts, Administrative Science Quarterly
Mary Hunter McDonnell, Brayden King
McDonnell, Mary Hunter, and Brayden King. 2013. Keeping Up Appearances: Reputation Threat and Prosocial Responses to Social Movement Boycotts. Administrative Science Quarterly. 58: 387-419.
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