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How Digital Innovators Achieve Customer Value, Journal of Theoretical and Applied Electronic Commerce Research

Abstract

The conventional e-commerce model should integrate more digital innovations by continuously collecting and evaluating data from intelligent, sensor-equipped objects to enhance customer experience. Additional channels, new points of presence, and convenient payment methods are components for designing promising digital services. In this article, we provide a set of propositions derived from prominent cases in practice.

Type

Article

Author(s)

Christof Gellweiler, Lakshman Krishnamurthi

Date Published

2020

Citations

Gellweiler, Christof, and Lakshman Krishnamurthi. 2020. How Digital Innovators Achieve Customer Value. Journal of Theoretical and Applied Electronic Commerce Research. 15(1): 1-8.

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