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Research Details
Marketing and Seduction: Building Exchange Relationships By Managing Social Consensus, Journal of Consumer Research
Type
Article
Author(s)
John Deighton, Kent Grayson
Date Published
1995
Citations
Deighton, John, and Kent Grayson. 1995. Marketing and Seduction: Building Exchange Relationships By Managing Social Consensus. Journal of Consumer Research.(4): 660-676.
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