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Research Details

Attentional Congruence in an Alliance Portfolio: Behavioral Implications for New Product Introductions

Type

Working Paper

Author(s)

Luke Rhee, Edward Zajac, William Ocasio

Date Published

2020

Citations

Rhee, Luke, Edward Zajac, and William Ocasio. 2020. Attentional Congruence in an Alliance Portfolio: Behavioral Implications for New Product Introductions.

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