Take Action
Home | Faculty & Research Overview | Research
Research Details
An Experimental Study of the Relationship between Online Engagement and Advertising, Journal of Interactive Marketing
Type
Article
Author(s)
Bobby Calder, Edward Malthouse, Ute Schaedel
Date Published
2009
Citations
Calder, Bobby, Edward Malthouse, and Ute Schaedel. 2009. An Experimental Study of the Relationship between Online Engagement and Advertising. Journal of Interactive Marketing.(2009): 321-331.
KELLOGG INSIGHT
Explore leading research and ideas
Find articles, podcast episodes, and videos that spark ideas in lifelong learners, and inspire those looking to advance in their careers.
learn more
COURSE CATALOG
Review Courses & Schedules
Access information about specific courses and their schedules by viewing the interactive course scheduler tool.
LEARN MORE
DEGREE PROGRAMS
Discover the path to your goals
Whether you choose our Full-Time, Part-Time or Executive MBA program, you’ll enjoy the same unparalleled education, exceptional faculty and distinctive culture.
learn more