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Research Details

An Experimental Study of the Relationship between Online Engagement and Advertising, Journal of Interactive Marketing

Type

Article

Author(s)

Bobby Calder, Edward Malthouse, Ute Schaedel

Date Published

2009

Citations

Calder, Bobby, Edward Malthouse, and Ute Schaedel. 2009. An Experimental Study of the Relationship between Online Engagement and Advertising. Journal of Interactive Marketing. 23(2009): 321-331.

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