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The Global Brain: Your roadmap for innovating faster and smarter in a networked world

Abstract

Companies can open up their innovation and partner with external networks in more than one way. The question for companies and managers, however, is: how do you know which approach would be most appropriate for your company? This book will help managers find an answer to this important question. It describes the seemingly complex landscape of network-centric innovation

Type

Book

Author(s)

Satish Nambisan, Mohanbir Sawhney

Date Published

2007

Citations

Nambisan, Satish, and Mohanbir Sawhney. 2007. The Global Brain: Your roadmap for innovating faster and smarter in a networked world. Wharton School Publishing.

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