The Global Brain: Your roadmap for innovating faster and smarter in a networked world
Companies can open up their innovation and partner with external networks in more than one way. The question for companies and managers, however, is: how do you know which approach would be most appropriate for your company? This book will help managers find an answer to this important question. It describes the seemingly complex landscape of network-centric innovation
Satish Nambisan, Mohanbir Sawhney
Nambisan, Satish, and Mohanbir Sawhney. 2007. The Global Brain: Your roadmap for innovating faster and smarter in a networked world. Wharton School Publishing.