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The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements, Journal of Consumer Research
EchoWen Wan, Jiewen Hong, Brian Sternthal
Wan, EchoWen, Jiewen Hong, and Brian Sternthal. 2009. The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements. Journal of Consumer Research. 35: 1026-1038.
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