Journal Article

The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements

Journal of Consumer Research
Author(s)

EchoWen Wan

Jiewen Hong

Brian Sternthal

Date Published: 2009
Citations: Wan, EchoWen, Jiewen Hong, Brian Sternthal. 2009. The Effect of Regulatory Orientation and Decision Strategy on Brand Judgements. Journal of Consumer Research. 1026-1038.