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Choice By Value Encoding and Value Construction: Processes of Loss Aversion, Journal of Experimental Psychology: General
Martijn C. Willemsen, Ulf Bockenholt, Eric J. Johnson
Willemsen, Martijn C., Ulf Bockenholt, and Eric J. Johnson. 2011. Choice By Value Encoding and Value Construction: Processes of Loss Aversion. Journal of Experimental Psychology: General. 140: 303-324.
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