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Research Details
What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making, Current Opinion in Psychology
Type
Article
Author(s)
Chethana Achar, Jane So, Nidhi Agrawal, Adam Duhachek
Date Published
2017
Citations
Achar, Chethana, Jane So, Nidhi Agrawal, and Adam Duhachek. 2017. What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making. Current Opinion in Psychology. 10: 166-70.
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