Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Book is based on interviews with companies that show corporate social responsibility. Distinctions are made among different forms of corporate giving to good causes. Lessons are drawn for running and efficient and effective corporate social responsibility program.
Philip Kotler, Nancy Lee
Kotler, Philip, and Nancy Lee. 2005. Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause. Hoboken, NJ: John Wiley & Sons.