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At Kellogg, we develop brave leaders that inspire growth in people, organizations and markets.

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Home | Faculty & Research Overview | Research

Research Details

The Behavioral Score Approach to Dependent Variables, Journal of Consumer Psychology

Type

Article

Author(s)

Bobby Calder, Edward Malthouse

Date Published

2003

Citations

Calder, Bobby, and Edward Malthouse. 2003. The Behavioral Score Approach to Dependent Variables. Journal of Consumer Psychology. 13(4): 387-394.

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