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Research Details
Variety, Expectations and Choice, Advances in Consumer Research
Abstract
In this research, we examine how assortment size influences consumer choice among assortments and, in particular, how assortment attractiveness moderates this process.
Type
Author(s)
Alexander Chernev, Ryan Hamilton
Date Published
2007
Citations
Chernev, Alexander, and Ryan Hamilton. 2007. Variety, Expectations and Choice. Advances in Consumer Research.: 159.
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