Take Action
Research Details
The Asian Apocalypse: Crisis Marketing for Consumers and Businesses, Long Range Planning
Type
Article
Author(s)
Philip Kotler, SweeHoon Ang, SiewMeng Leong
Date Published
2000
Citations
Kotler, Philip, SweeHoon Ang, and SiewMeng Leong. 2000. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. Long Range Planning. 33(1): 97-119.