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Marketing Leaders’ Guide to Analytics and AI

The influence of analytics is only getting stronger: is your organization prepared?

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Home | Faculty & Research Overview | Research

Research Details

The Asian Apocalypse: Crisis Marketing for Consumers and Businesses, Long Range Planning

Type

Article

Author(s)

Philip Kotler, SweeHoon Ang, SiewMeng Leong

Date Published

2000

Citations

Kotler, Philip, SweeHoon Ang, and SiewMeng Leong. 2000. The Asian Apocalypse: Crisis Marketing for Consumers and Businesses. Long Range Planning. 33(1): 97-119.

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