Fewer. Bigger, Bolder: From Mindless Expansion to Focused Growth
Despite the relentless pressure for growth experienced by most managers, some kinds of revenue growth can be toxic for your business. The best way to promote growth is not through undisciplined expansion. It's through concentrated focus. Pursuing every revenue dollar that comes your way will limit the funds and energy you devote to the initiatives that matter. Only by narrowing in on a few key areas where you can win and distorting your resources against those area can you truly drive sustained profitable growth. Authors Sanjay Khosla and Mohanbir Sawhney present a practical, 7-step approach for growing your business by cutting back. Drawing on case studies that feature dozens of companies, from Kraft to Cisco to Hyatt, the authors present Focus7 - a clear, seven-step framework that can be used by global giants, small startups, and any business in between.
Mohanbir Sawhney, Sanjay Khosla
Sawhney, Mohanbir, and Sanjay Khosla. 2014. Fewer. Bigger, Bolder: From Mindless Expansion to Focused Growth. Penguin Books.