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Research Details
Social Marketing to Protect the Environment: What Works
Type
Book
Author(s)
Philip Kotler, Nancy Lee, Doug McKenzie-Mohr, P. Wesley Schultz
Date Published
2012
Citations
Kotler, Philip, Nancy Lee, Doug McKenzie-Mohr, and P. Wesley Schultz. 2012. Social Marketing to Protect the Environment: What Works. Thousand Oaks, CA: Sage.
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