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Research Details

Resurgence: The Four Stages of Market-Focused Reinvention

Abstract

Sooner or later all organizations struggle no matter how successful they have been. Some successful reinvent themselves but many do not. Based on a multi-year study of seven companies, this book explores the process through which organizations successfully reinvent themselves.

Type

Book

Author(s)

Gregory Carpenter, Gary Gebhardt, John Sherry

Date Published

2014

Citations

Carpenter, Gregory, Gary Gebhardt, and John Sherry. 2014. Resurgence: The Four Stages of Market-Focused Reinvention. New York: PalgraveMacmillan.

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