Resurgence: The Four Stages of Market-Focused Reinvention
Sooner or later all organizations struggle no matter how successful they have been. Some successful reinvent themselves but many do not. Based on a multi-year study of seven companies, this book explores the process through which organizations successfully reinvent themselves.
Gregory Carpenter, Gary Gebhardt, John Sherry
Carpenter, Gregory, Gary Gebhardt, and John Sherry. 2014. Resurgence: The Four Stages of Market-Focused Reinvention. New York: PalgraveMacmillan.