Resurgence: The Four Stages of Market-Focused Reinvention
Sooner or later all organizations struggle no matter how successful they have been. Some successful reinvent themselves but many do not. Based on a multi-year study of seven companies, this book explores the process through which organizations successfully reinvent themselves.
Gregory Carpenter, Gary Gebhardt
Carpenter, Gregory, and Gary Gebhardt. 2014. Resurgence: The Four Stages of Market-Focused Reinvention. New York: PalgraveMacmillan.