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Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising, Quantitative Marketing and Economics
Anna Tuchman, Harikesh S Nair, Pedro Gardete
Tuchman, Anna, Harikesh S Nair, and Pedro Gardete. 2018. Television Ad-Skipping, Consumption Complementarities, and the Consumer Demand for Advertising. Quantitative Marketing and Economics. Vol. 16(Issue 2): 111-174.LINK
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