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Research Details
Did You Hear? Consumer Tune into Multimedia Marketing, Marketing Health Services
Type
Article
Author(s)
Dawn Iacobucci, Bobby Calder, Edward Malthouse, Adam Duhachek
Date Published
2002
Citations
Iacobucci, Dawn, Bobby Calder, Edward Malthouse, and Adam Duhachek. 2002. Did You Hear? Consumer Tune into Multimedia Marketing. Marketing Health Services.
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