Take Action
Research Details
Why are we here?, Harvard Business Review
Abstract
Many employees feel disconnected from their organization's purpose. In a recent survey, just 39% said they could clearly see the value they create. More than half weren't even "somewhat" motivated, passionate, or excited about their jobs. To motivate employees, organizations need a clearly articulated purpose statement that answers these questions: What is your reason for existing? What value are you giving your customers? Why is your firm uniquely capable of providing it?
Type
Article
Author(s)
Sally Blount, Paul Leinwand
Date Published
2019
Citations
Blount, Sally, and Paul Leinwand. 2019. Why are we here?. Harvard Business Review. 97(6): 132-139.