Why are we here?, Harvard Business Review
Many employees feel disconnected from their organization's purpose. In a recent survey, just 39% said they could clearly see the value they create. More than half weren't even "somewhat" motivated, passionate, or excited about their jobs. To motivate employees, organizations need a clearly articulated purpose statement that answers these questions: What is your reason for existing? What value are you giving your customers? Why is your firm uniquely capable of providing it?
Sally Blount, Paul Leinwand
Blount, Sally, and Paul Leinwand. 2019. Why are we here?. Harvard Business Review. 97(6): 132-139.