Research Details

Abstract

Many employees feel disconnected from their organization's purpose. In a recent survey, just 39% said they could clearly see the value they create. More than half weren't even "somewhat" motivated, passionate, or excited about their jobs. To motivate employees, organizations need a clearly articulated purpose statement that answers these questions: What is your reason for existing? What value are you giving your customers? Why is your firm uniquely capable of providing it?

Type

Article

Author(s)

Sally Blount, Paul Leinwand

Date Published

2019

Citations

Blount, Sally, and Paul Leinwand. 2019. Why are we here?. Harvard Business Review.(6): 132-139.